Does Social Media Impact Physician Learning?

The post on Michelle Lin’s Academic Life in Emergency Medicine blog offered a perspective from Salim Rezaie, MD, on how to interpret the subtleties of a particular ECG reading in the emergency department. Within a day, the post had drawn comments by 2 prominent educators in emergency car diology (Amal Mattu, MD, professor at the University of Maryland, and Stephen Smith, MD, associate professor at the University of Minnesota). Read the rest at…

Dr. Vartabedian foresees a shift in the whole idea of who has status and influence in medicine. It will rely less on the letters after physicians’ names, he argued, and more on their online ac tivities such as content creation, curation, and conversation. “Reach, audience, and voice are the things that will determine influence,” he argued. “We have an entirely new population of opinion leaders based on their online identities, content creation, and thinking.”

He encourages physicians to take control of their online presence, given its inevitability, given the ubiquitous nature of Twitter and Web sites that allow patients to rate their physicians. “They can either participate in what’s happening online and create their own footprint, or someone else will be more than happy to do it for them,” he said.

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